SEO

7 Website Design Pitfalls That Can Hurt Your IT Business

In this digital age, having a killer website is an absolute must for success. Your website is like your virtual storefront, representing your brand and reeling in potential clients.

But guess what? Many IT business owners are unknowingly making some common website design blunders. These mistakes can seriously hurt your online presence and, ultimately, your business.

Below, I’ll explore some of these pitfalls and provide practical tips to help you avoid them, ensuring that your website becomes a valuable asset rather than a liability.

Many types of online cloud tools have made it easier to do things that used to require a professional. You can now put together a social media graphic in a few clicks and build a website yourself without needing to know any code.

But just because these tools are there, doesn’t mean it’s a good idea to choose them over a seasoned pro. This is especially true when it comes to your website – a main driver of prospects and sales for many IT businesses.

If you’ve been contemplating or using DIY tools like Wix, Weebly, WordPress, or Squarespace, you may want to rethink that. Read on to find out why trying to build your website yourself could cost you a lot more than having a professional build it.

When you’re taking a look at your website stats, the number of visitors you get is just one part of the equation. You also have to look at how many people leave without even contacting you.

If your visitor count is high but your bounce rate is high too, you could be getting a false picture. You may think that a new landing page or other marketing initiatives are working when they are actually missing the mark.

Bounce rate is one of the key analytics that you need to monitor when reviewing your website data. We’ll go through what it is and potential causes that can be addressed to give you a better chance at lead generation.

One of the common challenges of any website owner is how to keep people from bouncing away from their carefully crafted content.

Keeping people on your page not only increases the chance of a sale, it also helps your search rankings because Google equates dwell time with good content.

Worried that you have little control over how long website visitors decide to stay? Read on for several tips on how to better engage visitors and entice them to stick around a while.

This trend has impacted everything from the way websites are now designed to your MSP site’s position in Google search rankings.

If your website isn’t exactly mobile friendly, it’s high time it is! We’ll tell you why and how to approach a “mobile makeover.”

There are several factors that go into a good MSP website that attracts leads and converts them to sales. One of the most important is how fast the site loads in a browser.

Slow websites can kill conversions, discourage new business, and frustrate current customers, all things that are opposite to what an IT business owner wants.

It’s important to understand why just a few seconds matter when it comes to site speed, and how to tweak your site to reduce load time for visitors.

Google pretty much owns the search landscape with over 90% of the global search market share. So, understanding how to get a great position on Google is important if you want your MSP site to get as much traffic as possible.

One of the most coveted spots to gain is a “Featured Snippet,” which lists your page in a large box right at the top of the search results.

Are you doubting that your webpage could earn such a prestigious position? You may be surprised to know that you don’t have to be a large corporate page to do it. We’ll go through everything you need know!

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Filed Under: SEO

Improve SEO for Your MSP Site With These Top Link Building Tips

Search engine optimization is more than just using the right keywords. Google’s algorithms look at multiple ranking factors to decide where to show your page in the search results.

One of the factors that’s important is link building. Relevant links to your site from other legitimate websites have a positive impact at boosting your pages up the SEO ranks.

How do you link build the RIGHT way and avoid any tactics that could backfire? We’ve got several tips below that can help!

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7 Website Design Pitfalls That Can Hurt Your IT Business

7 Reasons Using a DIY Website Builder Might Be Hurting Your MSP Business

What Is Bounce Rate & How Can It Impact My IT Business Bottom Line?

Clever Ways to Keep Eyeballs on Your MSP Site Longer

Why Mobile Optimization Is Vital for Your IT Business Site

7 Reasons Site Speed is Critical for Your MSP Business Website

What Are Google Featured Snippets & How Do I Get One for My MSP Site?

Improve SEO for Your MSP Site With These Top Link Building Tips