When you’re taking a look at your website stats, the number of visitors you get is just one part of the equation. You also have to look at how many people leave without even contacting you.
If your visitor count is high but your bounce rate is high too, you could be getting a false picture. You may think that a new landing page or other marketing initiatives are working when they are actually missing the mark.
Bounce rate is one of the key analytics that you need to monitor when reviewing your website data. We’ll go through what it is and potential causes that can be addressed to give you a better chance at lead generation.