What Is Bounce Rate & How Can It Impact My IT Business Bottom Line?

What Is Bounce Rate & How Can It Impact My IT Business Bottom Line?

When you’re taking a look at your website stats, the number of visitors you get is just one part of the equation. You also have to look at how many people leave without even contacting you.

If your visitor count is high but your bounce rate is high too, you could be getting a false picture. You may think that a new landing page or other marketing initiatives are working when they are actually missing the mark.

Bounce rate is one of the key analytics that you need to monitor when reviewing your website data. We’ll go through what it is and potential causes that can be addressed to give you a better chance at lead generation.

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Clever Ways to Keep Eyeballs on Your MSP Site Longer

Clever Ways to Keep Eyeballs on Your MSP Site LongerOne of the common challenges of any website owner is how to keep people from bouncing away from their carefully crafted content.

Keeping people on your page not only increases the chance of a sale, it also helps your search rankings because Google equates dwell time with good content.

Worried that you have little control over how long website visitors decide to stay? Read on for several tips on how to better engage visitors and entice them to stick around a while.

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Don’t Miss These 7 Marketing Podcasts to Grow Your MSP Business in 2021

Don’t Miss These 7 Marketing Podcasts to Grow Your MSP Business in 2021

Have you found yourself struggling to come up with fresh, innovative marketing ideas in the new year? If so, you wouldn’t be alone. Many IT business owners are just trying to make it through to some semblance of “normal.”

One place you can find a weekly injection of great ideas coming to you in stereo is through a podcast app. Podcasts have become all the rage now and you can find one for just about everything, including marketing for your MSP business.

If you’ve been looking for some easy-to-digest marketing tips, we’ve got a listing below of some of the best marketing podcasts to subscribe to give you fresh fuel for your marketing engine.

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Why Mobile Optimization Is Vital for Your IT Business Site

Why Mobile Optimization Is Vital for Your IT Business Site

This trend has impacted everything from the way websites are now designed to your MSP site’s position in Google search rankings.

If your website isn’t exactly mobile friendly, it’s high time it is! We’ll tell you why and how to approach a “mobile makeover.”

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7 Reasons Site Speed is Critical for Your MSP Business Website

There are several factors that go into a good MSP website that attracts leads and converts them to sales. One of the most important is how fast the site loads in a browser.

Slow websites can kill conversions, discourage new business, and frustrate current customers, all things that are opposite to what an IT business owner wants.

It’s important to understand why just a few seconds matter when it comes to site speed, and how to tweak your site to reduce load time for visitors.

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What Are Google Featured Snippets & How Do I Get One for My MSP Site?

Google pretty much owns the search landscape with over 90% of the global search market share. So, understanding how to get a great position on Google is important if you want your MSP site to get as much traffic as possible.

One of the most coveted spots to gain is a “Featured Snippet,” which lists your page in a large box right at the top of the search results.

Are you doubting that your webpage could earn such a prestigious position? You may be surprised to know that you don’t have to be a large corporate page to do it. We’ll go through everything you need know!

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Improve SEO for Your MSP Site With These Top Link Building Tips

Improve SEO for Your MSP Site With These Top Link Building Tips

Search engine optimization is more than just using the right keywords. Google’s algorithms look at multiple ranking factors to decide where to show your page in the search results.

One of the factors that’s important is link building. Relevant links to your site from other legitimate websites have a positive impact at boosting your pages up the SEO ranks.

How do you link build the RIGHT way and avoid any tactics that could backfire? We’ve got several tips below that can help!

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Boost Your MSP Website Rankings Using Effective Keyword Research

Boost Your MSP Website Rankings Using Effective Keyword Research

Choosing a keyword that’s either ineffective or one that has too much competition can leave your content languishing on page 100+. Never gaining the type of traction you want on Google.

Unlocking the “key” to great keywords can propel your MSP site pages to those prized 1 and 2-page spots in the search rankings and get you the traffic and leads you’re looking for.

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What Pages Should I Include on My Tech Business Website?

What Pages Should I Include on My Tech Business Website?

When you’re first building your tech business website, that blank canvas of possibilities can be exciting, but after you’ve done a home page and contact page, where do you go from there?

Should all your services be on one page or should they each have their own? Is there some “magic” formula to the site structure that will help you get better SEO rankings?

While a website is supposed to be a unique reflection of your company and can come in all shapes and sizes, there are a few best practices when it comes to the pages you include to help you show up in local search rankings and be an effective online storefront for your visitors.

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Learn the Secrets of Technical SEO for a Great-Ranking & Resilient IT Business Website

Learn the Secrets of Technical SEO for a Great-Ranking & Resilient IT Business Website

Most IT website owners know all about SEO and optimize their websites with great content accordingly. But do you know what “technical” SEO is?

If not, you could be missing out on an important ranking factor that creates SERP resiliency throughout your website, even during those Google algorithm changes.

SEO is the oil that keeps your marketing engine running smoothly. But for it to work properly and give you the results you’re looking for in the search rankings, you have to go behind the scenes of your site and think about more than just content.

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