Once you get a lead on your email list, how do you keep them interested throughout the buying cycle? A lot of time and money goes into lead generation, and if you end up losing people before they make a purchase it can feel like it’s wasted.
To keep leads interested in what you have to offer, you need to show them that a relationship with your company is valuable to them.
There’s one ingenious way to do this that you’re probably not using. It doesn’t cost you more than a little time and can both help you keep leads from falling out of your MSP sales funnel and improve customer retention.