When you’re first building your tech business website, that blank canvas of possibilities can be exciting, but after you’ve done a home page and contact page, where do you go from there?
Should all your services be on one page or should they each have their own? Is there some “magic” formula to the site structure that will help you get better SEO rankings?
While a website is supposed to be a unique reflection of your company and can come in all shapes and sizes, there are a few best practices when it comes to the pages you include to help you show up in local search rankings and be an effective online storefront for your visitors.
Branding is one of those terms that’s tossed about in marketing conversations, but not everyone truly understands what it means. It’s more than just a logo and the colors scheme you use. Branding is about helping your potential clients know what to expect from your tech business.