If you want to grow your business and engage potential customers where they’re spending their time, then social media marketing is a must. If you’re not making good use of social platforms, it can be a costly mistake for your computer business.
The average time per day that people spend on social media is 2 hours and 22 minutes. And part of that time is devoted to purchase decisions. 54% of social media users report using it to research products and services.
But just signing up for a social media account and posting when inspired, isn’t going to be enough to get you traction on these important platforms. You’ve got to devote some time and effort to it and avoid making some of the key social media mistakes if you want to take advantage of what social has to offer your IT firm. [Read more…]