What Is Bounce Rate & How Can It Impact My IT Business Bottom Line?

What Is Bounce Rate & How Can It Impact My IT Business Bottom Line?

When you’re taking a look at your website stats, the number of visitors you get is just one part of the equation. You also have to look at how many people leave without even contacting you.

If your visitor count is high but your bounce rate is high too, you could be getting a false picture. You may think that a new landing page or other marketing initiatives are working when they are actually missing the mark.

Bounce rate is one of the key analytics that you need to monitor when reviewing your website data. We’ll go through what it is and potential causes that can be addressed to give you a better chance at lead generation.

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Trigger More Conversions by Making Your MSP Site Interactive

Trigger More Conversions by Making Your MSP Site Interactive

Most websites are “read-only,” meaning that people are supposed to look at the content, but they can’t do much else. Not very exciting!

A contact form can be considered somewhat interactive, but it’s more of a one-way street. You send in information and then “wait and see” what happens. The user isn’t being engaged right away by the site.

By adding some clever interactive content to your MSP website you can make your business much more attractive to potential customers, keep people on your site longer, and convert more visitors to leads.

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Grab Attention & Leads With a Killer IT Business Home Page

Grab Attention & Leads With a Killer IT Business Home Page

First impressions matter, and for many people, your website’s home page is going to be the first impression they get of your IT business.

If your home page looks boring or has little to say about why that person should consider your company for their needs, then they may never visit any other pages you have on your site.

This makes your home page one of the most important pages your website has. With these tips below, you can make it an inviting one that makes an excellent first impression and invites people to explore further.

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8 Best Practices for Great MSP Website Navigation

8 Best Practices for Great MSP Website NavigationCan people get where they need to go on your website in just a few clicks? If not, it could cause them to leave instead of converting to a sale.

Your website’s navigation is a vital part of any well-optimized MSP website. People must be able easily find what they need and get back to where they were without getting lost.

The menu on your website significantly impacts traffic, time on site, and conversions. You can make that impact a positive one by following best practices to improve a visitor’s journey through your site.

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Clever Ways to Keep Eyeballs on Your MSP Site Longer

Clever Ways to Keep Eyeballs on Your MSP Site LongerOne of the common challenges of any website owner is how to keep people from bouncing away from their carefully crafted content.

Keeping people on your page not only increases the chance of a sale, it also helps your search rankings because Google equates dwell time with good content.

Worried that you have little control over how long website visitors decide to stay? Read on for several tips on how to better engage visitors and entice them to stick around a while.

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Don’t Miss These 7 Marketing Podcasts to Grow Your MSP Business in 2021

Don’t Miss These 7 Marketing Podcasts to Grow Your MSP Business in 2021

Have you found yourself struggling to come up with fresh, innovative marketing ideas in the new year? If so, you wouldn’t be alone. Many IT business owners are just trying to make it through to some semblance of “normal.”

One place you can find a weekly injection of great ideas coming to you in stereo is through a podcast app. Podcasts have become all the rage now and you can find one for just about everything, including marketing for your MSP business.

If you’ve been looking for some easy-to-digest marketing tips, we’ve got a listing below of some of the best marketing podcasts to subscribe to give you fresh fuel for your marketing engine.

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How to Create IT Business Website Forms People Will Actually Fill Out

How to Create IT Business Website Forms People Will Actually Fill Out

One of the most important lead generation areas of your MSP business website is your contact form. It’s often the first place that people go when they want to reach out to you for IT help.

If you have a problematic form or one that asks too many questions it could be costing you leads. People may take one look at your form and give up without contacting you at all.

Learn how to create awesome website forms that will invite people to connect with your business instead of sending them away.

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Why Mobile Optimization Is Vital for Your IT Business Site

Why Mobile Optimization Is Vital for Your IT Business Site

This trend has impacted everything from the way websites are now designed to your MSP site’s position in Google search rankings.

If your website isn’t exactly mobile friendly, it’s high time it is! We’ll tell you why and how to approach a “mobile makeover.”

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7 Reasons Site Speed is Critical for Your MSP Business Website

There are several factors that go into a good MSP website that attracts leads and converts them to sales. One of the most important is how fast the site loads in a browser.

Slow websites can kill conversions, discourage new business, and frustrate current customers, all things that are opposite to what an IT business owner wants.

It’s important to understand why just a few seconds matter when it comes to site speed, and how to tweak your site to reduce load time for visitors.

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What Are Google Featured Snippets & How Do I Get One for My MSP Site?

Google pretty much owns the search landscape with over 90% of the global search market share. So, understanding how to get a great position on Google is important if you want your MSP site to get as much traffic as possible.

One of the most coveted spots to gain is a “Featured Snippet,” which lists your page in a large box right at the top of the search results.

Are you doubting that your webpage could earn such a prestigious position? You may be surprised to know that you don’t have to be a large corporate page to do it. We’ll go through everything you need know!

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