5 Social Media Mistakes That Will Kill Your Computer Business Reputation

5 Social Media Mistakes That Will Kill Your Computer Business ReputationIf you want to grow your business and engage potential customers where they’re spending their time, then social media marketing is a must. If you’re not making good use of social platforms, it can be a costly mistake for your computer business.

The average time per day that people spend on social media is 2 hours and 22 minutes. And part of that time is devoted to purchase decisions. 54% of social media users report using it to research products and services.

But just signing up for a social media account and posting when inspired, isn’t going to be enough to get you traction on these important platforms. You’ve got to devote some time and effort to it and avoid making some of the key social media mistakes if you want to take advantage of what social has to offer your IT firm. [Read more…]

Why You Should Segment Your Tech Business Email List (and How to Do It!)

Why You Should Segment Your Tech Business Email List (and How to Do It!)You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.

Your tech business customers aren’t all the same, so your emails to them shouldn’t be either. Some may be seniors with residential IT needs, others may be virtual working professionals with tech needs closer to those of small businesses.

Segmenting your email list matters when it comes to ensuring your email efforts are as successful as possible. According to online marketing firm HubSpot, emails designed to match the needs of the subscriber generate 18 times more revenue than generic broadcast emails. [Read more…]

How Can I Create Effective Sales Funnels for My IT Business?

IT Business Sales FunnelWhen sales funnels are done right, they can mean a smooth transition from leads to customers through your sales pipeline. But if they’re disjointed without any type of master plan, it can mean lost deals and marketing efforts that don’t seem to bring the results you want.

A good sales funnel for any IT business should address these key questions:

  • How do leads find me?
  • What is their next step?
  • What triggers them to become a customer?
  • What happens after the sale?

Matching your marketing and nurturing strategies to a well thought out sales funnel can reduce the gaps that sales dollars may be slipping through and can help you integrate all your marketing efforts into a cohesive strategy to drive more business. [Read more…]

How to Use the Power of Testimonials to Bring in More Sales for Your IT Business

When a customer gives you a testimonial, it not only feels great hearing that they’re happy with your IT services or products, it can also be a very powerful marketing tool to drive new business.

According to Social Fresh, customer testimonials are the most effective form of content, with an effectiveness rating of 89%. People trust testimonials and reviews as much as a personal recommendation, which means they’ll be much more likely to choose your company if you have them.

[Read more…]

SEO “Low Hanging Fruit”: Simple Fixes for Your MSP Website that Can Have a Big Search Impact

Search engine optimization (SEO) is one of the most important website strategies to use if you want to have your MSP website found online by potential customers.

Unfortunately, you can’t just put your site up and expect it to naturally show up on page one or two in local area searches for “IT help” or “computer shops.” It takes some optimization on the back end to help it communicate better with Google’s search algorithms.

By using some simple SEO techniques that are considered “low hanging fruit,” you can have a significant positive impact on your search rankings without needing to spend days or weeks trying to code your site with meta tags. [Read more…]

Tips for Making Video Promotion Impactful & Engaging for Your IT Business

Video MarketingEveryone is buzzing about video these days, and it’s because video has evolved to become a vital tool in every company’s marketing plan. Simply adding a video to an email boosts click-through rates by 200-300% and having one on your homepage can increase conversion rates by 20% or more.

In this digital age, people like to watch videos and can take in much more information from a few minutes of well-designed video footage than they can trying to read through several pages of text.

If you’re like many IT business owners, you’ve probably been working videos into your mix of marketing activities. But you might not know the best practices you should be following to get the most out of your efforts and create a video that engages and converts the viewers.

Are you fully utilizing the description area in YouTube? Are you ending with a splash screen with your website address, but no call to action?

Before you upload your next promotional video, you’ll want to take a look through our tips of the best practices to help generate a successful video marketing campaign.

[Read more…]

5 Critical Design Mistakes that Will Kill Your Tech Business Website Conversions

Critical Design Mistakes that Will Kill Your Tech Business Website ConversionsWhy aren’t more of your website visitors converting to leads? It’s a question that plagues nearly every website owner no matter what industry they’re in. You put up a nice website with all your services, work hard on your marketing to drive visitors, but most of them are leaving without filling out a form or lead magnet page. Why?

It’s frustrating to see a high percentage of visitors leaving your tech business website without giving you any way to contact them. Some of the key reasons for them not turning into leads could be tied to the design of your site.

38% of website visitors will stop interacting with a site if they find the design unattractive. (Forbes)

There are several design mistakes that may seem small but can have big impacts on whether or not a visitor clicks that call to action to learn more, sign up, or contact you. And if you’re paying for pay-per-click advertising, and losing a majority of those leads, these errors could be costing you even more.

Read on to find out how to identify what may be driving your visitors away from your site and how to correct it. [Read more…]

How to Generate Visitors to Your MSP Website (Without Paying a Dime for Ads)

Tech Business WebsiteYou’ve finally got your website up and open for business, but instead of people knocking down the virtual door, you’ve got crickets chirping. How do you get people to see it if you don’t want to pay a bundle in paid search ads?

Just putting up a great tech business website isn’t enough to make it magically show up in front of the right customers. But there are several ways of driving traffic to your website without having to pay a dime. All it takes it a little know-how and digital elbow grease.

93% of people never go past the first page of a search result.

While it can seem daunting to try to compete for that page one Google space in the organic search listings, if you have a little patience and follow the right strategies, it is possible to get your website in front of buyers without having to buy those paid Google ads.

If you’re trying to keep overhead down but need to generate more website visitors and sales, read on for our best tips to get your website noticed and visited regularly by more people. [Read more…]

New Features in Q3 2018: Coming Soon Page, Sticky Header, and more!

We’ve added a few new features in the 3rd quarter of 2018 that I wanted to catch you up on so you can continue to take full advantage of the Tech Site Builder platform as a customer (or see what we’ve been working on if you’re not a customer).

Coming Soon Page

We’ve had this request a few times so we decided to implement it as a feature.  If you’re still working on your website, or making major changes to it, but you know that people will be visiting it, now you can show a “Coming Soon” page to your visitors.

The cool thing is, you as the admin of the site, will still be able to work on the site….only you visitors will see the coming soon page.

This new feature is available in the Site Settings screen of your dashboard.

Check out the video to see it in action:

Sticky Header

Add a little glue to to the top of your website withe the “sticky header” functionality.  When enabled, your logo and navigation menu will stick to the top of the browser window as your visitor scrolls down.  This makes it easy for your users to jump to another page (hopefully the “contact us” page!) no matter where they are on your site.

See how it works below:

Other Updates

We’ve been busy making other small updates and tweaks such as:

  • There a new option to add open text in your header area.  This is great if you’d like to add custom information like extra phone numbers or announcements.
  • Full icon library (over 100!) available for services pages.
  • Added “visited link” option to style settings so you can specify a different color for links that have been previously clicked.
  • Turn commenting on and off globally via site settings screen.
  • And much more! For a full list of changes to the platform, visit the Changelog.

What do you think of the latest updated?  Let us know in the comments below.

Here’s to your success!

– The Tech Site Builder Team

Introducing the Visual Customizer

One of our primary goals here at Tech Site Builder is to make the experience of building a website as easy and hassle-free as possible. To that end, we’re happy to announce a new feature that should help speed-up and streamline the website build process.

A big frustration for many people when making changes to a website is that you don’t know what the end product is going to look like until you save your changes and view your website.  By that time, your changes are already “live” and view-able to the public.  This is not ideal.

We solved part of that problem with the implementation of the page builder last year. That allows you to edit the content of each page using a drag-and-drop editor that represents exactly what the finished page will look like.

But in order to update the other visual parts of your website, like the headers, colors, fonts, front page, widgets, menu, etc., you still needed to head to the good ol’ admin dashboard.

That changes today…

Introducing the Visual Customizer

With the Visual Customizer you can now make your overall site changes and see them applied in real time.  We’ve migrated the Header, Home Page, and Style settings exclusively into the customizer.

Plus you can also make changes to your Navigation Menus and Widgets from the customizer as well (though you can still manage those two features from the dashboard like always).

Finally, there’s a new Background Image feature that you can use to set a texture, pattern, or photo background for your entire site.

Watch this walk-through to see how the new Visual Customizer works.

Some notable NEW features available in the customizer include:

Hundreds of Font Choices

In the customizer, head to the Styles menu and then the Basic sub-menu and you’ll see the drop-down menu for font selection has expanded to hundreds of choices!

Not sure what to choose? Head over to https://fonts.google.com/ and find something you like…chances are it will be available.

Preview Your Website in Mobile View

While in the customizer you may overlook the three little icons at the bottom of the screen. These represent desktop, tablet, and mobile phone screen sizes and allow you to switch between a simulation of what your website will look like on screens of those sizes.

Now you can make sure a change you made will look good on a mobile phone BEFORE you publish the change!

Share a draft of the changes you made before you make them live

The little gear icon next to the Publish button in the customizer exposes a screen where you can save a draft of your current changes.  Once you save your draft you’re then given a unique URL you can use to share your draft changes with others. The beautiful part is that your actual website will not change…so are free to make crazy changes and share them without worrying about your live website being affected.

On this same screen you can also schedule your changes to publish in the future.  This all functions similarly to a blog post or page in the editor screen.

Take ‘er for a Spin!

Even if it’s been a while since you’ve updated your website…jump in and try out the new customizer. You just may find yourself with a renewed motivation to add that extra polish on to your well-worn website.