Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

You’ve invested time and money to generate website traffic, but your leads are still only trickling in… the problem may be that your landing pages aren’t compelling website visitors to stick around or engage with your IT business.

The first page someone lands on when they’re driven to your website by pay-per-click ads, social media, or referrals is the most important. It’s got to grab them if you want to capture them as a lead.

If your landing pages aren’t properly optimized, that means you’re losing potential leads and sales and your ROI on marketing time and dollars won’t be very good. But if you follow some of the best practices for optimizing your landing pages, you can improve that ROI and get more business out of the traffic you’ve generated.

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Learn the Secrets of Technical SEO for a Great-Ranking & Resilient IT Business Website

Learn the Secrets of Technical SEO for a Great-Ranking & Resilient IT Business Website

Most IT website owners know all about SEO and optimize their websites with great content accordingly. But do you know what “technical” SEO is?

If not, you could be missing out on an important ranking factor that creates SERP resiliency throughout your website, even during those Google algorithm changes.

SEO is the oil that keeps your marketing engine running smoothly. But for it to work properly and give you the results you’re looking for in the search rankings, you have to go behind the scenes of your site and think about more than just content.

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7 Brilliant Ways to Use eBooks to Capture & Retain Customers for Your Tech Business

7 Brilliant Ways to Use eBooks to Capture & Retain Customers for Your Tech Business

The blogs, videos, and other content that you put out about your business are the fuel that keeps your marketing engine running. When it comes to eBooks, they’re like a high-octane injection that can get you out in front of your competition fast.

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Pro Tips for Using Structured Data to Boost Your Tech Site SEO

Google is continually evolving their search experience which keeps things interesting for us website owners trying to keep our pages ranked well. But while some changes create headaches, others offer excellent opportunities to capture more attention for your webpages.

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Amplify Your IT Business Marketing Like a Champ by Unifying Online & Offline Strategies

Amplify Your IT Business Marketing Like a Champ by Unifying Online & Offline StrategiesThe average IT business owner has multiple options in their marketing toolbox for getting their message out. There’s social media, online advertising, local radio, postcard mailers, and so on. But often these strategies are done in silos without any real integration, which can lead to missed sales opportunities.

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8 of the Best Ways to Use Google Analytics for Your Tech Business Website

For most tech businesses, their website is the main place they generate leads and new customers. So, knowing where people go when they’re browsing your site can help you improve poorly performing pages, find which calls to action work best, and identify where traffic is coming from.

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The Amazing Power of Infographics to Educate & Generate Leads for Your Tech Business

The Amazing Power of Infographics to Educate & Generate Leads for Your Tech BusinessIt’s hard to beat the power of visuals when it comes to getting your message across in an engaging way. Studies have shown that internet readers pay closer attention to images carrying information than to plain text only.

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Why is Branding So Important for Your IT Business Site?

Why is Branding So Important for Your IT Business Site?Branding is one of those terms that’s tossed about in marketing conversations, but not everyone truly understands what it means. It’s more than just a logo and the colors scheme you use. Branding is about helping your potential clients know what to expect from your tech business.

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5 Social Media Mistakes That Will Kill Your Computer Business Reputation

5 Social Media Mistakes That Will Kill Your Computer Business ReputationIf you want to grow your business and engage potential customers where they’re spending their time, then social media marketing is a must. If you’re not making good use of social platforms, it can be a costly mistake for your computer business.

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Why You Should Segment Your Tech Business Email List (and How to Do It!)

Why You Should Segment Your Tech Business Email List (and How to Do It!)You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.

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