Lead generation is one of those vital activities that can be “feast or famine.” While some weeks you have more leads than you know what to do with, others go by with zero leads, and it seems like your website has dropped off the face of the earth.
One way to kickstart your marketing efforts and drive more leads is through lead magnets. They’re called “magnets” for a reason! They’re designed to reel people in by giving them a shiny object so you can then add those leads to your sales funnel to convert them.
There are several types of lead magnets you can use to attract different target audiences. I’ll go through some of the most popular below and give you actionable ideas you can use on your own site to supercharge your sales.