Getting leads and converting them to sales is at the heart of what every business needs to do to stay viable. MSPs work hard on all kinds of marketing to make people aware of their services and products.
Once you get a new lead, the excitement can quickly turn sour if that person never purchases anything. While getting them interested is the first step, the second important step in the process is converting them to a sale.
This is done through lead engagement tactics. And if you don’t do this right, you could be losing 50-60% or more of your leads. I’ll go through several proven ways you can complete that second step successfully to drive more revenue.