11 Awesome Ways to Promote Your IT Business Remote Services

11 Awesome Ways to Promote Your IT Business Remote Services

It’s amazing how many computer services you can provide without even seeing a customer in person. Do your customers know about them?

During normal times, remote technology services can sometimes get put on the back burner behind computer repairs and networking jobs. This is especially true of residential cloud care and remote support solutions.

But if ever there was a time to let your remote services shine, it’s now during this coronavirus pandemic. Nearly everyone is staying inside their homes and relying on technology more than ever.

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Offering Help to Your Tech Business Clients During the Coronavirus Outbreak Can Be a Win-Win

Offering Help to Your Tech Business Clients During the Coronavirus Outbreak Can Be a Win-Win

We’re in unchartered territory as far as national emergencies go due to the global pandemic. School and restaurants are closing, events and sports games have been cancelled and everyone’s uncertain about what tomorrow will bring.

One thing is apparent however, without technology things would be much more difficult. This puts technology business owners in a unique position to be just the support their clients need at a time like this.

If you’ve been uncertain about what to focus on during this national emergency that is changing the way we live and work, read on for some suggestions on how you can be there for your customers to help them get through it, which can end up being a win-win situation.

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How to Get Readers to Take Action on Your IT Business Website

How to Get Readers to Take Action on Your IT Business Website

When you’re creating landing pages, blogs, and other content, you generally have something in mind that you’d like your users to do. How do they know what that is?

The Call to Action!

“Click here to learn more!”, “Call to get your deal today”, “Sign up here”… these are all examples of a call to action telling the reader what you’d like them to do in relation to your content.

Knowing how to effectively use a call to action can drive more conversions and leads and make your entire marketing strategy much more effective. Not using them or using them poorly, can do just the opposite.

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Secrets for Selecting (or Taking) Engaging Images for Your Tech Business Website

Secrets for Selecting (or Taking) Engaging Images for Your Tech Business Website

Let’s face it, we’re in a visually driven world. Use a grainy or boring image on your landing page and people will click away fast. Use a stunning photo, and you could triple your leads.

People remember 80% of what they see, but only 20% of what they read. So, it’s your images that are doing the heavy lifting when people visit your tech business website.

If you’ve ever struggled with finding good photos to use or taking decent marketing pictures yourself, we’ve got several secrets that can help you do both, and make your website, social media posts, eBooks and other content stand out.

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Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

You’ve invested time and money to generate website traffic, but your leads are still only trickling in… the problem may be that your landing pages aren’t compelling website visitors to stick around or engage with your IT business.

The first page someone lands on when they’re driven to your website by pay-per-click ads, social media, or referrals is the most important. It’s got to grab them if you want to capture them as a lead.

If your landing pages aren’t properly optimized, that means you’re losing potential leads and sales and your ROI on marketing time and dollars won’t be very good. But if you follow some of the best practices for optimizing your landing pages, you can improve that ROI and get more business out of the traffic you’ve generated.

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7 Brilliant Ways to Use eBooks to Capture & Retain Customers for Your Tech Business

7 Brilliant Ways to Use eBooks to Capture & Retain Customers for Your Tech Business

The blogs, videos, and other content that you put out about your business are the fuel that keeps your marketing engine running. When it comes to eBooks, they’re like a high-octane injection that can get you out in front of your competition fast.

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Pro Tips for Using Structured Data to Boost Your Tech Site SEO

Google is continually evolving their search experience which keeps things interesting for us website owners trying to keep our pages ranked well. But while some changes create headaches, others offer excellent opportunities to capture more attention for your webpages.

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Amplify Your IT Business Marketing Like a Champ by Unifying Online & Offline Strategies

Amplify Your IT Business Marketing Like a Champ by Unifying Online & Offline StrategiesThe average IT business owner has multiple options in their marketing toolbox for getting their message out. There’s social media, online advertising, local radio, postcard mailers, and so on. But often these strategies are done in silos without any real integration, which can lead to missed sales opportunities.

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The Amazing Power of Infographics to Educate & Generate Leads for Your Tech Business

The Amazing Power of Infographics to Educate & Generate Leads for Your Tech BusinessIt’s hard to beat the power of visuals when it comes to getting your message across in an engaging way. Studies have shown that internet readers pay closer attention to images carrying information than to plain text only.

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Why You Should Segment Your Tech Business Email List (and How to Do It!)

Why You Should Segment Your Tech Business Email List (and How to Do It!)You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.

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