Boost Your MSP Website Rankings Using Effective Keyword Research

Boost Your MSP Website Rankings Using Effective Keyword Research

Choosing a keyword that’s either ineffective or one that has too much competition can leave your content languishing on page 100+. Never gaining the type of traction you want on Google.

Unlocking the “key” to great keywords can propel your MSP site pages to those prized 1 and 2-page spots in the search rankings and get you the traffic and leads you’re looking for.

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How to Set Up & Deploy a Chatbot to Drive IT Business Sales (Part 2 of 2)

How to Set Up & Deploy a Chatbot to Drive IT Business Sales (Part 2 of 2)

Being in the right place at the right time is often how you win a sale over a competitor. But if someone is looking at your custom computer build page at 2:00 a.m., how can you answer the questions they have right then to help them make a buying decision?

If set up correctly, chatbots can act as a tier 1 customer support person. It’s like having a salesperson and support rep working for you 24/7.

In this part 2 of our 2-part series on website chats we’ll go through the basics of how to properly set up and deploy a chatbot on your IT business site to get more leads and sales.

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What Are the Benefits of Adding Live Chat to My Tech Business Site? (Part 1 of 2)

What Are the Benefits of Adding Live Chat to My Tech Business Site? (Part 1 of 2)

In an age where the “customer experience” is vital to both retaining current customers and gaining new ones, answering a website visitor’s questions promptly when they stop by is more important than ever.

Yet, some tech business owners wonder how they can man a live chat and run their business at the same time. They just aren’t sure whether it’s worth it to have one.

In this part 1 of our 2-part series on website chats we’ll go through the benefits and best practices of offering live chat on your IT business website.

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How to Create a Killer Webpage to Market Residential Managed Services

How to Create a Killer Webpage to Market Residential Managed Services

The market for managed IT services for the residential market has never been hotter. You’ve got a great solution for all those at home workers and students to keep their PCs running effectively, but how do you get the point across?

Knowing that you can help is one thing but creating a webpage that effectively explains why a visitor needs to have a managed service plan at home and gets them to sign up is another.

If you’ve been wanting to sign up more residential MSP customers, we’ve got several tips for you to build a killer webpage that will help you drive conversions.

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11 Awesome Ways to Promote Your IT Business Remote Services

11 Awesome Ways to Promote Your IT Business Remote Services

It’s amazing how many computer services you can provide without even seeing a customer in person. Do your customers know about them?

During normal times, remote technology services can sometimes get put on the back burner behind computer repairs and networking jobs. This is especially true of residential cloud care and remote support solutions.

But if ever there was a time to let your remote services shine, it’s now during this coronavirus pandemic. Nearly everyone is staying inside their homes and relying on technology more than ever.

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Offering Help to Your Tech Business Clients During the Coronavirus Outbreak Can Be a Win-Win

Offering Help to Your Tech Business Clients During the Coronavirus Outbreak Can Be a Win-Win

We’re in unchartered territory as far as national emergencies go due to the global pandemic. School and restaurants are closing, events and sports games have been cancelled and everyone’s uncertain about what tomorrow will bring.

One thing is apparent however, without technology things would be much more difficult. This puts technology business owners in a unique position to be just the support their clients need at a time like this.

If you’ve been uncertain about what to focus on during this national emergency that is changing the way we live and work, read on for some suggestions on how you can be there for your customers to help them get through it, which can end up being a win-win situation.

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How to Get Readers to Take Action on Your IT Business Website

How to Get Readers to Take Action on Your IT Business Website

When you’re creating landing pages, blogs, and other content, you generally have something in mind that you’d like your users to do. How do they know what that is?

The Call to Action!

“Click here to learn more!”, “Call to get your deal today”, “Sign up here”… these are all examples of a call to action telling the reader what you’d like them to do in relation to your content.

Knowing how to effectively use a call to action can drive more conversions and leads and make your entire marketing strategy much more effective. Not using them or using them poorly, can do just the opposite.

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Secrets for Selecting (or Taking) Engaging Images for Your Tech Business Website

Secrets for Selecting (or Taking) Engaging Images for Your Tech Business Website

Let’s face it, we’re in a visually driven world. Use a grainy or boring image on your landing page and people will click away fast. Use a stunning photo, and you could triple your leads.

People remember 80% of what they see, but only 20% of what they read. So, it’s your images that are doing the heavy lifting when people visit your tech business website.

If you’ve ever struggled with finding good photos to use or taking decent marketing pictures yourself, we’ve got several secrets that can help you do both, and make your website, social media posts, eBooks and other content stand out.

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Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

You’ve invested time and money to generate website traffic, but your leads are still only trickling in… the problem may be that your landing pages aren’t compelling website visitors to stick around or engage with your IT business.

The first page someone lands on when they’re driven to your website by pay-per-click ads, social media, or referrals is the most important. It’s got to grab them if you want to capture them as a lead.

If your landing pages aren’t properly optimized, that means you’re losing potential leads and sales and your ROI on marketing time and dollars won’t be very good. But if you follow some of the best practices for optimizing your landing pages, you can improve that ROI and get more business out of the traffic you’ve generated.

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7 Brilliant Ways to Use eBooks to Capture & Retain Customers for Your Tech Business

7 Brilliant Ways to Use eBooks to Capture & Retain Customers for Your Tech Business

The blogs, videos, and other content that you put out about your business are the fuel that keeps your marketing engine running. When it comes to eBooks, they’re like a high-octane injection that can get you out in front of your competition fast.

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