How Can My MSP Business Get More Leads & Subscribers from YouTube?

If video isn’t included in your content marketing mix, then you’re missing a big opportunity to drive more leads and sales.

More U.S. adults use YouTube (73%) than even use Facebook (69%), yet many MSP businesses aren’t sure how to get subscribers and leads using a YouTube video channel.

Cracking the code on using video marketing to your advantage just takes using some best practices and committing to consistency. Once you get going on YouTube, you’ll be surprised at how fast it can become a solid lead generation channel for your business.

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Stop Making These Costly Email Marketing Mistakes for Your IT Business

Stop Making These Costly Email Marketing Mistakes for Your IT BusinessEmail marketing is often praised as having the best ROI of anything else. But if you’re making some costly mistakes, you could be spinning your wheels.

Do you hound people with a flood of irrelevant information after you’ve got their email address? Or do you never email them again, except once in a blue moon?

Finding the sweet spot can take a little time, but once you have a system in place and stop making common email mistakes, it can be smooth (and profitable) sailing ahead for your email strategy.

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Tips for Smart Package Pricing of Managed IT Services

There are many different ongoing services that IT companies can provide for business and residential customers. This makes trying to package those services into a nice organized monthly subscription more challenging.

Do you offer a “one size fits all” package or do more of a buffet of services that companies choose from?

Pricing managed IT services competitively can be confusing, especially if you’re a new MSP business. But using some best practices and tried and true strategies can definitely help get your pricing where it needs to be.

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How to Set Up & Deploy a Chatbot to Drive IT Business Sales (Part 2 of 2)

How to Set Up & Deploy a Chatbot to Drive IT Business Sales (Part 2 of 2)

Being in the right place at the right time is often how you win a sale over a competitor. But if someone is looking at your custom computer build page at 2:00 a.m., how can you answer the questions they have right then to help them make a buying decision?

If set up correctly, chatbots can act as a tier 1 customer support person. It’s like having a salesperson and support rep working for you 24/7.

In this part 2 of our 2-part series on website chats we’ll go through the basics of how to properly set up and deploy a chatbot on your IT business site to get more leads and sales.

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What Are the Benefits of Adding Live Chat to My Tech Business Site? (Part 1 of 2)

What Are the Benefits of Adding Live Chat to My Tech Business Site? (Part 1 of 2)

In an age where the “customer experience” is vital to both retaining current customers and gaining new ones, answering a website visitor’s questions promptly when they stop by is more important than ever.

Yet, some tech business owners wonder how they can man a live chat and run their business at the same time. They just aren’t sure whether it’s worth it to have one.

In this part 1 of our 2-part series on website chats we’ll go through the benefits and best practices of offering live chat on your IT business website.

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How to Create a Killer Webpage to Market Residential Managed Services

How to Create a Killer Webpage to Market Residential Managed Services

The market for managed IT services for the residential market has never been hotter. You’ve got a great solution for all those at home workers and students to keep their PCs running effectively, but how do you get the point across?

Knowing that you can help is one thing but creating a webpage that effectively explains why a visitor needs to have a managed service plan at home and gets them to sign up is another.

If you’ve been wanting to sign up more residential MSP customers, we’ve got several tips for you to build a killer webpage that will help you drive conversions.

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Creating a Tech Business Contact Us Page That Gets Results

Creating a Tech Business Contact Us Page That Gets Results

Perhaps the most important page on your website when it comes to getting leads is your “Contact Us” page. Its entire purpose is to get people to reach out to your tech business.

But too often, that page is overlooked. People just slap up a webform and maybe their phone number and think that’s enough.

How many more leads might you receive if you optimized your contact page? We’ve got several tips for creating an effective MSP website contact page that will invite people to reach out to you.

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Want to Make a Stellar “About Us” Page for Your Tech Business? (Here’s How!)

Want to Make a Stellar “About Us” Page for Your Tech Business- (Here’s How!)

When you’re creating a website for your tech business, the About Us page can be tricky. Do you keep it simple and just put up a mission statement or do you tell people your life story?

Too often, small business owners just breeze by that About page, putting more focus on their other website content. But you might be surprised at just how much weight that page can carry with a visitor.

Creating a stellar About Us page for website doesn’t have to be a head-scratcher. If you’ve got a roadmap for what to include, it can be kind of fun to put together.

Keep reading for some great About Us page tips, plus a few awesome examples to inspire you.

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How to Get Readers to Take Action on Your IT Business Website

How to Get Readers to Take Action on Your IT Business Website

When you’re creating landing pages, blogs, and other content, you generally have something in mind that you’d like your users to do. How do they know what that is?

The Call to Action!

“Click here to learn more!”, “Call to get your deal today”, “Sign up here”… these are all examples of a call to action telling the reader what you’d like them to do in relation to your content.

Knowing how to effectively use a call to action can drive more conversions and leads and make your entire marketing strategy much more effective. Not using them or using them poorly, can do just the opposite.

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Secrets for Selecting (or Taking) Engaging Images for Your Tech Business Website

Secrets for Selecting (or Taking) Engaging Images for Your Tech Business Website

Let’s face it, we’re in a visually driven world. Use a grainy or boring image on your landing page and people will click away fast. Use a stunning photo, and you could triple your leads.

People remember 80% of what they see, but only 20% of what they read. So, it’s your images that are doing the heavy lifting when people visit your tech business website.

If you’ve ever struggled with finding good photos to use or taking decent marketing pictures yourself, we’ve got several secrets that can help you do both, and make your website, social media posts, eBooks and other content stand out.

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