Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

You’ve invested time and money to generate website traffic, but your leads are still only trickling in… the problem may be that your landing pages aren’t compelling website visitors to stick around or engage with your IT business.

The first page someone lands on when they’re driven to your website by pay-per-click ads, social media, or referrals is the most important. It’s got to grab them if you want to capture them as a lead.

If your landing pages aren’t properly optimized, that means you’re losing potential leads and sales and your ROI on marketing time and dollars won’t be very good. But if you follow some of the best practices for optimizing your landing pages, you can improve that ROI and get more business out of the traffic you’ve generated.

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8 of the Best Ways to Use Google Analytics for Your Tech Business Website

For most tech businesses, their website is the main place they generate leads and new customers. So, knowing where people go when they’re browsing your site can help you improve poorly performing pages, find which calls to action work best, and identify where traffic is coming from.

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Why You Should Segment Your Tech Business Email List (and How to Do It!)

Why You Should Segment Your Tech Business Email List (and How to Do It!)You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.

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How Can I Create Effective Sales Funnels for My IT Business?

IT Business Sales FunnelWhen sales funnels are done right, they can mean a smooth transition from leads to customers through your sales pipeline. But if they’re disjointed without any type of master plan, it can mean lost deals and marketing efforts that don’t seem to bring the results you want.

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How to Use the Power of Testimonials to Bring in More Sales for Your IT Business

When a customer gives you a testimonial, it not only feels great hearing that they’re happy with your IT services or products, it can also be a very powerful marketing tool to drive new business.

According to Social Fresh, customer testimonials are the most effective form of content, with an effectiveness rating of 89%. People trust testimonials and reviews as much as a personal recommendation, which means they’ll be much more likely to choose your company if you have them.

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5 Critical Design Mistakes that Will Kill Your Tech Business Website Conversions

Critical Design Mistakes that Will Kill Your Tech Business Website ConversionsWhy aren’t more of your website visitors converting to leads? It’s a question that plagues nearly every website owner no matter what industry they’re in. You put up a nice website with all your services, work hard on your marketing to drive visitors, but most of them are leaving without filling out a form or lead magnet page. Why?

It’s frustrating to see a high percentage of visitors leaving your tech business website without giving you any way to contact them. Some of the key reasons for them not turning into leads could be tied to the design of your site.

38% of website visitors will stop interacting with a site if they find the design unattractive. (Forbes)

There are several design mistakes that may seem small but can have big impacts on whether or not a visitor clicks that call to action to learn more, sign up, or contact you. And if you’re paying for pay-per-click advertising, and losing a majority of those leads, these errors could be costing you even more.

Read on to find out how to identify what may be driving your visitors away from your site and how to correct it. [Read more…]