Let’s face it, we’re in a visually driven world. Use a grainy or boring image on your landing page and people will click away fast. Use a stunning photo, and you could triple your leads.
People remember 80% of what they see, but only 20% of what they read. So, it’s your images that are doing the heavy lifting when people visit your tech business website.
If you’ve ever struggled with finding good photos to use or taking decent marketing pictures yourself, we’ve got several secrets that can help you do both, and make your website, social media posts, eBooks and other content stand out.
You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.
When sales funnels are done right, they can mean a smooth transition from leads to customers through your sales pipeline. But if they’re disjointed without any type of master plan, it can mean lost deals and marketing efforts that don’t seem to bring the results you want.
When a customer gives you a testimonial, it not only feels great hearing that they’re happy with your IT services or products, it can also be a very powerful marketing tool to drive new business.
Why aren’t more of your website visitors converting to leads? It’s a question that plagues nearly every website owner no matter what industry they’re in. You put up a nice website with all your services, work hard on your marketing to drive visitors, but most of them are leaving without filling out a form or lead magnet page. Why?