Why aren’t more of your website visitors converting to leads? It’s a question that plagues nearly every website owner no matter what industry they’re in. You put up a nice website with all your services, work hard on your marketing to drive visitors, but most of them are leaving without filling out a form or lead magnet page. Why?
It’s frustrating to see a high percentage of visitors leaving your tech business website without giving you any way to contact them. Some of the key reasons for them not turning into leads could be tied to the design of your site.
38% of website visitors will stop interacting with a site if they find the design unattractive. (Forbes)
There are several design mistakes that may seem small but can have big impacts on whether or not a visitor clicks that call to action to learn more, sign up, or contact you. And if you’re paying for pay-per-click advertising, and losing a majority of those leads, these errors could be costing you even more.
Read on to find out how to identify what may be driving your visitors away from your site and how to correct it. [Read more…]