One engagement opportunity that many IT business owners miss is the email welcome sequence. This is a series of emails that go out automatically right after someone has signed up for a newsletter or downloaded a lead magnet.
Touching base with people who have just visited your site and given you their email address can improve your lead conversion rate because you’re striking while the iron is hot.
What should you send and when? We’ll go through our suggested 5-day email welcome sequence below to give you a blueprint you can use for your own marketing.