When you’re first building your tech business website, that blank canvas of possibilities can be exciting, but after you’ve done a home page and contact page, where do you go from there?
Should all your services be on one page or should they each have their own? Is there some “magic” formula to the site structure that will help you get better SEO rankings?
While a website is supposed to be a unique reflection of your company and can come in all shapes and sizes, there are a few best practices when it comes to the pages you include to help you show up in local search rankings and be an effective online storefront for your visitors.
The average IT business owner has multiple options in their marketing toolbox for getting their message out. There’s social media, online advertising, local radio, postcard mailers, and so on. But often these strategies are done in silos without any real integration, which can lead to missed sales opportunities.
It’s hard to beat the power of visuals when it comes to getting your message across in an engaging way. Studies have shown that internet readers pay closer attention to images carrying information than to plain text only.