Quickly make an effective website for your computer business
Google is continually evolving their search experience which keeps things interesting for us website owners trying to keep our pages ranked well. But while some changes create headaches, others offer excellent opportunities to capture more attention for your webpages.
The average IT business owner has multiple options in their marketing toolbox for getting their message out. There’s social media, online advertising, local radio, postcard mailers, and so on. But often these strategies are done in silos without any real integration, which can lead to missed sales opportunities.
For most tech businesses, their website is the main place they generate leads and new customers. So, knowing where people go when they’re browsing your site can help you improve poorly performing pages, find which calls to action work best, and identify where traffic is coming from.
It’s hard to beat the power of visuals when it comes to getting your message across in an engaging way. Studies have shown that internet readers pay closer attention to images carrying information than to plain text only.
Branding is one of those terms that’s tossed about in marketing conversations, but not everyone truly understands what it means. It’s more than just a logo and the colors scheme you use. Branding is about helping your potential clients know what to expect from your tech business.
If you want to grow your business and engage potential customers where they’re spending their time, then social media marketing is a must. If you’re not making good use of social platforms, it can be a costly mistake for your computer business.
You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.
When sales funnels are done right, they can mean a smooth transition from leads to customers through your sales pipeline. But if they’re disjointed without any type of master plan, it can mean lost deals and marketing efforts that don’t seem to bring the results you want.
When a customer gives you a testimonial, it not only feels great hearing that they’re happy with your IT services or products, it can also be a very powerful marketing tool to drive new business.
According to Social Fresh, customer testimonials are the most effective form of content, with an effectiveness rating of 89%. People trust testimonials and reviews as much as a personal recommendation, which means they’ll be much more likely to choose your company if you have them.
Search engine optimization (SEO) is one of the most important website strategies to use if you want to have your MSP website found online by potential customers.
Unfortunately, you can’t just put your site up and expect it to naturally show up on page one or two in local area searches for “IT help” or “computer shops.” It takes some optimization on the back end to help it communicate better with Google’s search algorithms.
By using some simple SEO techniques that are considered “low hanging fruit,” you can have a significant positive impact on your search rankings without needing to spend days or weeks trying to code your site with meta tags. [Read more…]