Blog – Page 2

11 Awesome Ways to Promote Your IT Business Remote Services

March 31, 2020 By Francesca Crolley Leave a Comment

It’s amazing how many computer services you can provide without even seeing a customer in person. Do your customers know about them?

During normal times, remote technology services can sometimes get put on the back burner behind computer repairs and networking jobs. This is especially true of residential cloud care and remote support solutions.

But if ever there was a time to let your remote services shine, it’s now during this coronavirus pandemic. Nearly everyone is staying inside their homes and relying on technology more than ever.

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Filed Under: Lead Generation

Offering Help to Your Tech Business Clients During the Coronavirus Outbreak Can Be a Win-Win

March 17, 2020 By Francesca Crolley Leave a Comment

We’re in unchartered territory as far as national emergencies go due to the global pandemic. School and restaurants are closing, events and sports games have been cancelled and everyone’s uncertain about what tomorrow will bring.

One thing is apparent however, without technology things would be much more difficult. This puts technology business owners in a unique position to be just the support their clients need at a time like this.

If you’ve been uncertain about what to focus on during this national emergency that is changing the way we live and work, read on for some suggestions on how you can be there for your customers to help them get through it, which can end up being a win-win situation.

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Filed Under: Lead Generation

Want to Make a Stellar “About Us” Page for Your Tech Business? (Here’s How!)

March 9, 2020 By Francesca Crolley Leave a Comment

When you’re creating a website for your tech business, the About Us page can be tricky. Do you keep it simple and just put up a mission statement or do you tell people your life story?

Too often, small business owners just breeze by that About page, putting more focus on their other website content. But you might be surprised at just how much weight that page can carry with a visitor.

Creating a stellar About Us page for website doesn’t have to be a head-scratcher. If you’ve got a roadmap for what to include, it can be kind of fun to put together.

Keep reading for some great About Us page tips, plus a few awesome examples to inspire you.

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Filed Under: Branding, Conversions

How to Get Readers to Take Action on Your IT Business Website

March 4, 2020 By Francesca Crolley 1 Comment

When you’re creating landing pages, blogs, and other content, you generally have something in mind that you’d like your users to do. How do they know what that is?

The Call to Action!

“Click here to learn more!”, “Call to get your deal today”, “Sign up here”… these are all examples of a call to action telling the reader what you’d like them to do in relation to your content.

Knowing how to effectively use a call to action can drive more conversions and leads and make your entire marketing strategy much more effective. Not using them or using them poorly, can do just the opposite.

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Filed Under: Conversions, Lead Generation

What Pages Should I Include on My Tech Business Website?

January 28, 2020 By Francesca Crolley Leave a Comment

When you’re first building your tech business website, that blank canvas of possibilities can be exciting, but after you’ve done a home page and contact page, where do you go from there?

Should all your services be on one page or should they each have their own? Is there some “magic” formula to the site structure that will help you get better SEO rankings?

While a website is supposed to be a unique reflection of your company and can come in all shapes and sizes, there are a few best practices when it comes to the pages you include to help you show up in local search rankings and be an effective online storefront for your visitors.

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Filed Under: Branding, SEO

10 Great Tips for Designing a Killer Logo for Your Tech Business

January 26, 2020 By Francesca Crolley Leave a Comment

The logo for your computer services business can be memorable or forgettable, depending upon the design. A logo is more than just something that goes on your business cards and website, it’s a symbol that represents your business and brand personality to people in a single glance.

Things like the fonts you use, colors, and style can work in your favor to immediately give a good impression of your company. They can also do the opposite if they’re not thoughtfully put together.

Need a great, killer logo to make your tech business stand out from the competition? We’ll go through several tips below to help you land on something that represents your business and is memorable to your customers.

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Filed Under: Branding

Secrets for Selecting (or Taking) Engaging Images for Your Tech Business Website

December 17, 2019 By Francesca Crolley Leave a Comment

Let’s face it, we’re in a visually driven world. Use a grainy or boring image on your landing page and people will click away fast. Use a stunning photo, and you could triple your leads.

People remember 80% of what they see, but only 20% of what they read. So, it’s your images that are doing the heavy lifting when people visit your tech business website.

If you’ve ever struggled with finding good photos to use or taking decent marketing pictures yourself, we’ve got several secrets that can help you do both, and make your website, social media posts, eBooks and other content stand out.

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Filed Under: Conversions, Lead Generation

Optimize Your IT Site’s Landing Pages Like A Pro with These Best Practices

November 5, 2019 By Francesca Crolley Leave a Comment

You’ve invested time and money to generate website traffic, but your leads are still only trickling in… the problem may be that your landing pages aren’t compelling website visitors to stick around or engage with your IT business.

The first page someone lands on when they’re driven to your website by pay-per-click ads, social media, or referrals is the most important. It’s got to grab them if you want to capture them as a lead.

If your landing pages aren’t properly optimized, that means you’re losing potential leads and sales and your ROI on marketing time and dollars won’t be very good. But if you follow some of the best practices for optimizing your landing pages, you can improve that ROI and get more business out of the traffic you’ve generated.

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Filed Under: Conversions, Lead Generation

Learn the Secrets of Technical SEO for a Great-Ranking & Resilient IT Business Website

October 15, 2019 By Francesca Crolley Leave a Comment

Most IT website owners know all about SEO and optimize their websites with great content accordingly. But do you know what “technical” SEO is?

If not, you could be missing out on an important ranking factor that creates SERP resiliency throughout your website, even during those Google algorithm changes.

SEO is the oil that keeps your marketing engine running smoothly. But for it to work properly and give you the results you’re looking for in the search rankings, you have to go behind the scenes of your site and think about more than just content.

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Filed Under: SEO

7 Brilliant Ways to Use eBooks to Capture & Retain Customers for Your Tech Business

October 1, 2019 By Francesca Crolley Leave a Comment

The blogs, videos, and other content that you put out about your business are the fuel that keeps your marketing engine running. When it comes to eBooks, they’re like a high-octane injection that can get you out in front of your competition fast.

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Filed Under: Lead Generation

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