Everyone is buzzing about video these days, and it’s because video has evolved to become a vital tool in every company’s marketing plan. Simply adding a video to an email boosts click-through rates by 200-300% and having one on your homepage can increase conversion rates by 20% or more.
In this digital age, people like to watch videos and can take in much more information from a few minutes of well-designed video footage than they can trying to read through several pages of text.
If you’re like many IT business owners, you’ve probably been working videos into your mix of marketing activities. But you might not know the best practices you should be following to get the most out of your efforts and create a video that engages and converts the viewers.
Are you fully utilizing the description area in YouTube? Are you ending with a splash screen with your website address, but no call to action?
Before you upload your next promotional video, you’ll want to take a look through our tips of the best practices to help generate a successful video marketing campaign.