Branding

7 Website Design Pitfalls That Can Hurt Your IT Business

In this digital age, having a killer website is an absolute must for success. Your website is like your virtual storefront, representing your brand and reeling in potential clients.

But guess what? Many IT business owners are unknowingly making some common website design blunders. These mistakes can seriously hurt your online presence and, ultimately, your business.

Below, I’ll explore some of these pitfalls and provide practical tips to help you avoid them, ensuring that your website becomes a valuable asset rather than a liability.

Many types of online cloud tools have made it easier to do things that used to require a professional. You can now put together a social media graphic in a few clicks and build a website yourself without needing to know any code.

But just because these tools are there, doesn’t mean it’s a good idea to choose them over a seasoned pro. This is especially true when it comes to your website – a main driver of prospects and sales for many IT businesses.

If you’ve been contemplating or using DIY tools like Wix, Weebly, WordPress, or Squarespace, you may want to rethink that. Read on to find out why trying to build your website yourself could cost you a lot more than having a professional build it.

Newsletters are an effective way to nurture new leads and to encourage repeat sales from existing customers. But many MSPs just can’t find the time to put them out regularly.

They might start off with a bang, putting out three newsletters in a row, but then either lack the time or the content ideas to keep them going consistently. Thus, they miss out on the benefits that a regular newsletter can bring.

Do you want to put out a monthly email newsletter, but aren’t sure how you’ll find the time or content? We’ve got several tips below that can optimize your process, so you won’t dread when “newsletter time” rolls around each month.

Once you get a lead on your email list, how do you keep them interested throughout the buying cycle? A lot of time and money goes into lead generation, and if you end up losing people before they make a purchase it can feel like it’s wasted.

To keep leads interested in what you have to offer, you need to show them that a relationship with your company is valuable to them.

There’s one ingenious way to do this that you’re probably not using. It doesn’t cost you more than a little time and can both help you keep leads from falling out of your MSP sales funnel and improve customer retention.

First impressions matter, and for many people, your website’s home page is going to be the first impression they get of your IT business.

If your home page looks boring or has little to say about why that person should consider your company for their needs, then they may never visit any other pages you have on your site.

This makes your home page one of the most important pages your website has. With these tips below, you can make it an inviting one that makes an excellent first impression and invites people to explore further.

One of the most important lead generation areas of your MSP business website is your contact form. It’s often the first place that people go when they want to reach out to you for IT help.

If you have a problematic form or one that asks too many questions it could be costing you leads. People may take one look at your form and give up without contacting you at all.

Learn how to create awesome website forms that will invite people to connect with your business instead of sending them away.

There are many different ongoing services that IT companies can provide for business and residential customers. This makes trying to package those services into a nice organized monthly subscription more challenging.

Do you offer a “one size fits all” package or do more of a buffet of services that companies choose from?

Pricing managed IT services competitively can be confusing, especially if you’re a new MSP business. But using some best practices and tried and true strategies can definitely help get your pricing where it needs to be.

Perhaps the most important page on your website when it comes to getting leads is your “Contact Us” page. Its entire purpose is to get people to reach out to your tech business.

But too often, that page is overlooked. People just slap up a webform and maybe their phone number and think that’s enough.

How many more leads might you receive if you optimized your contact page? We’ve got several tips for creating an effective MSP website contact page that will invite people to reach out to you.

When you’re creating a website for your tech business, the About Us page can be tricky. Do you keep it simple and just put up a mission statement or do you tell people your life story?

Too often, small business owners just breeze by that About page, putting more focus on their other website content. But you might be surprised at just how much weight that page can carry with a visitor.

Creating a stellar About Us page for website doesn’t have to be a head-scratcher. If you’ve got a roadmap for what to include, it can be kind of fun to put together.

Keep reading for some great About Us page tips, plus a few awesome examples to inspire you.

[Read more…]

7 Website Design Pitfalls That Can Hurt Your IT Business

7 Reasons Using a DIY Website Builder Might Be Hurting Your MSP Business

Tips for Putting Out an Engaging IT Business Newsletter in Less Time

Use This Genius Marketing Tactic to Keep Your MSP Business Leads Interested

Grab Attention & Leads With a Killer IT Business Home Page

How to Create IT Business Website Forms People Will Actually Fill Out

Tips for Smart Package Pricing of Managed IT Services

Creating a Tech Business Contact Us Page That Gets Results

Want to Make a Stellar “About Us” Page for Your Tech Business? (Here’s How!)