When you’re creating landing pages, blogs, and other content, you generally have something in mind that you’d like your users to do. How do they know what that is?

The Call to Action!

“Click here to learn more!”, “Call to get your deal today”, “Sign up here”… these are all examples of a call to action telling the reader what you’d like them to do in relation to your content.

Knowing how to effectively use a call to action can drive more conversions and leads and make your entire marketing strategy much more effective. Not using them or using them poorly, can do just the opposite.

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You’ve invested time and money to generate website traffic, but your leads are still only trickling in… the problem may be that your landing pages aren’t compelling website visitors to stick around or engage with your IT business.

The first page someone lands on when they’re driven to your website by pay-per-click ads, social media, or referrals is the most important. It’s got to grab them if you want to capture them as a lead.

If your landing pages aren’t properly optimized, that means you’re losing potential leads and sales and your ROI on marketing time and dollars won’t be very good. But if you follow some of the best practices for optimizing your landing pages, you can improve that ROI and get more business out of the traffic you’ve generated.

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