Quickly make an effective website for your computer business
For most tech businesses, their website is the main place they generate leads and new customers. So, knowing where people go when they’re browsing your site can help you improve poorly performing pages, find which calls to action work best, and identify where traffic is coming from.
It’s hard to beat the power of visuals when it comes to getting your message across in an engaging way. Studies have shown that internet readers pay closer attention to images carrying information than to plain text only.
Branding is one of those terms that’s tossed about in marketing conversations, but not everyone truly understands what it means. It’s more than just a logo and the colors scheme you use. Branding is about helping your potential clients know what to expect from your tech business.
If you want to grow your business and engage potential customers where they’re spending their time, then social media marketing is a must. If you’re not making good use of social platforms, it can be a costly mistake for your computer business.
You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.
When sales funnels are done right, they can mean a smooth transition from leads to customers through your sales pipeline. But if they’re disjointed without any type of master plan, it can mean lost deals and marketing efforts that don’t seem to bring the results you want.
When a customer gives you a testimonial, it not only feels great hearing that they’re happy with your IT services or products, it can also be a very powerful marketing tool to drive new business.
According to Social Fresh, customer testimonials are the most effective form of content, with an effectiveness rating of 89%. People trust testimonials and reviews as much as a personal recommendation, which means they’ll be much more likely to choose your company if you have them.
Search engine optimization (SEO) is one of the most important website strategies to use if you want to have your MSP website found online by potential customers.
Unfortunately, you can’t just put your site up and expect it to naturally show up on page one or two in local area searches for “IT help” or “computer shops.” It takes some optimization on the back end to help it communicate better with Google’s search algorithms.
By using some simple SEO techniques that are considered “low hanging fruit,” you can have a significant positive impact on your search rankings without needing to spend days or weeks trying to code your site with meta tags. [Read more…]
Everyone is buzzing about video these days, and it’s because video has evolved to become a vital tool in every company’s marketing plan. Simply adding a video to an email boosts click-through rates by 200-300% and having one on your homepage can increase conversion rates by 20% or more.
In this digital age, people like to watch videos and can take in much more information from a few minutes of well-designed video footage than they can trying to read through several pages of text.
If you’re like many IT business owners, you’ve probably been working videos into your mix of marketing activities. But you might not know the best practices you should be following to get the most out of your efforts and create a video that engages and converts the viewers.
Are you fully utilizing the description area in YouTube? Are you ending with a splash screen with your website address, but no call to action?
Before you upload your next promotional video, you’ll want to take a look through our tips of the best practices to help generate a successful video marketing campaign.
Why aren’t more of your website visitors converting to leads? It’s a question that plagues nearly every website owner no matter what industry they’re in. You put up a nice website with all your services, work hard on your marketing to drive visitors, but most of them are leaving without filling out a form or lead magnet page. Why?
It’s frustrating to see a high percentage of visitors leaving your tech business website without giving you any way to contact them. Some of the key reasons for them not turning into leads could be tied to the design of your site.
38% of website visitors will stop interacting with a site if they find the design unattractive. (Forbes)
There are several design mistakes that may seem small but can have big impacts on whether or not a visitor clicks that call to action to learn more, sign up, or contact you. And if you’re paying for pay-per-click advertising, and losing a majority of those leads, these errors could be costing you even more.
Read on to find out how to identify what may be driving your visitors away from your site and how to correct it. [Read more…]