Have you found yourself struggling to come up with fresh, innovative marketing ideas in the new year? If so, you wouldn’t be alone. Many IT business owners are just trying to make it through to some semblance of “normal.”
One place you can find a weekly injection of great ideas coming to you in stereo is through a podcast app. Podcasts have become all the rage now and you can find one for just about everything, including marketing for your MSP business.
If you’ve been looking for some easy-to-digest marketing tips, we’ve got a listing below of some of the best marketing podcasts to subscribe to give you fresh fuel for your marketing engine.
Rev Up Your Marketing This Year By Subscribing to These Top Podcasts
One great thing about podcasts is that they take much less time to digest than a book. You can take them in while exercising, doing chores, or driving to a client service call.
I know that I’d never have time to read about all the topics that I’m now well informed about thanks to the podcasts I listen to on my daily walks.
For this list, I’ve sourced small business podcasts of all types, including those designed specifically for MSP and IT business owners.
50% of American households are podcast listeners.
Here are some of the top podcasts about marketing that are worth subscribing to and that can help you grow your MSP business.
1. Paul Green’s MSP Marketing Podcast
This podcast is tailor made for managed service providers. Although the host is in the UK, his marketing tips apply to MSPs everywhere.
This weekly podcast contains tips on topics like using YouTube to generate business, the benefits of using a live calendar on your website, and how to gain some work/life balance.
If you want a marketing podcast that is distinctly for the local IT business owner, then this is top of the list, where every episode is going to be relevant to your business.
Recent Podcast Episodes:
- Episode 61: SPECIAL: Your MSP’s 5 Marketing priorities for 2021
- Episode 60: SPECIAL: An In-depth MSP Marketing Consultant
- Episode 59: 3 Experts: How MSPs Can Thrive Next Year
- Episode 58: How MSPs Can Use YouTube to Get Clients
Apple Rating: 5 out of 5 stars
Review Highlights:
“Paul’s content and suggestions are spot on.”
“I appreciate his philosophical outlook on running a tech business.”
2. Search Engine Journal Show
If you’ve been wanting to up your SEO game and learn more about PPC, content marketing, and social media marketing, the Search Engine Journal Show is a great podcast for you.
It includes interviews with top industry experts and authorities that give you inside tips on how to get your website noticed, improve your Google My Business page, and understand things like Google E-A-T.
The podcast comes from the well-known SEO tips site Search Engine Journal, which first launched back in 2003, when the web was still new.
Recent Podcast Episodes:
- Episode 209: White Hat & Black Hat SEO Linking
- Episode 208: Enterprise SEO & Team Building with Keith Goode
- Episode 207: Importance of a Project Management Mindset for Implementing Success
- Episode 206: Speaking, Mentorship, and Professional Growth
Apple Rating: 4.3 out of 5 stars
Review Highlights:
“Brent and his incredibly knowledgeable guests are making SEO simple and accessible to everyone!”
“If you manage a website of any kind this is a must listen.”
“Killer information and topics related to the entrepreneur trying to find his way.”
3. Marketing Speak
Marketing gurus, successful entrepreneurs, and best-selling authors all share their marketing tips and insights with host Stephan Spencer in this podcast. Marketing Speak is designed to help business owners take their marketing to the next level.
You can expect to hear branding, business, and digital marketing secrets spanning multiple areas of marketing that can inject new ideas into your own IT marketing strategy.
One thing that listeners like about this podcast is that it has new guests every episode, so you’re always getting a fresh perspective on marketing that you can apply to your business.
Recent Podcast Episodes:
- Google’s and YouTube’s Ever-changing Algorithms with Aleyda Solis
- Build a Remarkable Brand with Sasha Strauss
- Optimize Your World, Inside and Out with Ross Tavendale
- Creative B2B Marketing with Monique de Maio
Apple Rating: 4.9 out of 5 stars
Review Highlights:
“Best marketing podcast of all time!!!!”
“This is one of the best marketing podcasts that I have found and am learning a lot of useful SEO and marketing ideas.”
“Incredibly actionable and compelling content, spotlighting the coming trends and absolute best marketing tactics to help you effectively grow your business.”
4. Local SEO Tactics and Digital Marketing Strategies
This podcast by Jesse Dolan and Bob Brennan offers straightforward advice for digital marketing strategies that you can directly apply to your IT business content marketing.
The Local SEO Tactics podcast is focused on lead generation and tips on how to convert leads to sales. It gives local business owners takeaways that they can implement quickly that will get them results.
The two hosts have been business owners of brick-and-mortar service businesses in Minneapolis for over twenty years, so their advice comes from a “been there, done that” perspective.
Recent Podcast Episodes:
- Find and Fix High Bounce Rate Landing Pages Using Google Analytics
- 2020 Year in Review – Tips, Tools, and Updates from the Past Year
- Setting Up and Ranking Your Service Area Business for Google My Business
- Interview With Kyle Roof of PageOptimizerPro
Apple Rating: 5 out of 5 stars
Review Highlights:
“I’ve learned so much from listening to this awesome podcast. I’m already starting to see a difference in my small business.”
“The education these guys share freely is priceless, all you have to do is act on it.”
As a small business owner, I’ve found so many of these strategies to really move the needle forward.”
5. The 10 Minute Entrepreneur
If you’re interested in more entrepreneurial advice mixed in with marketing insights, then The 10 Minute Entrepreneur is a great podcast to try out.
It’s hosted by Sean Castrina and is designed for both entrepreneurs and small business owners. It includes tips to equip you for success as well as both practical and tactical advice on growing a business.
Guests include CEOs from startups that impart their advice on how they got to where they are today. Tips are designed to be comprehensive and easy to apply to your life and business.
Recent Podcast Episodes:
- Interview: Building POWERFUL Brands with Jvnior
- Interview: The Hottest Social Network with Michael Marra
- Why Your Customers HATE You
- What to Look For In a Business Partner
Apple Rating: 5 out of 5 stars
Amazon Review Highlights:
“This podcast is perfect for those busy entrepreneurs that don’t have a ton of time to sit and listen but need to get bite size pieces of great info and move along.”
“This podcast offers extremely practical advice for anyone starting or currently running a business.”
“So many podcasts offer a lot of fluff. Finally one that gives meat and potatoes with things I can actually do.”
6. Mindwhirl Marketing Podcast
This is a podcast designed for local businesses and many of the episodes are specifically for MSP business owners, which is why I included it on the list even though it’s not yet rated on Apple Podcasts.
Mindwhirl Marketing Podcast is by Mike and Shelly Miller and covers B2B local marketing, providing tips and strategies that you can implement right away to increase leads and sales.
New episodes come out every Thursday, and the podcast has an archive of 25 episodes that you can access for local business sales and marketing tips.
Recent Podcast Episodes:
- Ep 26 – MSP Marketing Fails
- Ep 25 – Why MSPs Should Ask for Referrals
- Ep 24 – How to Best Serve Your Client
- Ep 23 – Sales Enablement – Onboarding
- Ep 22 – Too Much Outreach?
7. Social Media Marketing Podcast
If you’ve been trying to figure out how to turn social media followers into customers, then the Social Media Marketing Podcast will be right up your alley.
Host Michael Stelzner covers all the different social platforms, offering success stories, tips, and interviews with current social media marketing experts.
This podcast will help you use social media more effectively through actionable tips and find how others seem to be so good at the whole social media marketing thing.
Recent Podcast Episodes:
- Organic LinkedIn Marketing: Proven Techniques for Marketers
- How to Get More Views on YouTube: Strategy From a Top Creator
- Social Media Video Made Simple: How to Easily Make Great Videos
- Launching With Facebook Ads: How to Sell More With Facebook
Apple Rating: 4.7 out of 5 stars
Review Highlights:
“I love the tips he gives and the content is relevant and clearly explained.”
“This podcast has been so helpful. I learn something every week that I try to put into action.”
“I don’t listen to an episode without walking away with at least 3 powerful insights.”
Get Marketing Tips Anytime Through Podcasts
Whether you want to zero in on local marketing, learn more about social media, or get general tips on running a business, these podcasts will offer valuable insights.
Do you have a favorite business or marketing podcast? Share your recommendations in the comments!
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