Quickly make an effective website for your computer business
Choosing a keyword that’s either ineffective or one that has too much competition can leave your content languishing on page 100+. Never gaining the type of traction you want on Google.
Unlocking the “key” to great keywords can propel your MSP site pages to those prized 1 and 2-page spots in the search rankings and get you the traffic and leads you’re looking for.
When you’re first building your tech business website, that blank canvas of possibilities can be exciting, but after you’ve done a home page and contact page, where do you go from there?
Should all your services be on one page or should they each have their own? Is there some “magic” formula to the site structure that will help you get better SEO rankings?
While a website is supposed to be a unique reflection of your company and can come in all shapes and sizes, there are a few best practices when it comes to the pages you include to help you show up in local search rankings and be an effective online storefront for your visitors.
Most IT website owners know all about SEO and optimize their websites with great content accordingly. But do you know what “technical” SEO is?
If not, you could be missing out on an important ranking factor that creates SERP resiliency throughout your website, even during those Google algorithm changes.
SEO is the oil that keeps your marketing engine running smoothly. But for it to work properly and give you the results you’re looking for in the search rankings, you have to go behind the scenes of your site and think about more than just content.
Google is continually evolving their search experience which keeps things interesting for us website owners trying to keep our pages ranked well. But while some changes create headaches, others offer excellent opportunities to capture more attention for your webpages.
For most tech businesses, their website is the main place they generate leads and new customers. So, knowing where people go when they’re browsing your site can help you improve poorly performing pages, find which calls to action work best, and identify where traffic is coming from.
Search engine optimization (SEO) is one of the most important website strategies to use if you want to have your MSP website found online by potential customers.
Unfortunately, you can’t just put your site up and expect it to naturally show up on page one or two in local area searches for “IT help” or “computer shops.” It takes some optimization on the back end to help it communicate better with Google’s search algorithms.
By using some simple SEO techniques that are considered “low hanging fruit,” you can have a significant positive impact on your search rankings without needing to spend days or weeks trying to code your site with meta tags. [Read more…]