We’re in unchartered territory as far as national emergencies go due to the global pandemic. School and restaurants are closing, events and sports games have been cancelled and everyone’s uncertain about what tomorrow will bring.
One thing is apparent however, without technology things would be much more difficult. This puts technology business owners in a unique position to be just the support their clients need at a time like this.
If you’ve been uncertain about what to focus on during this national emergency that is changing the way we live and work, read on for some suggestions on how you can be there for your customers to help them get through it, which can end up being a win-win situation.
The average IT business owner has multiple options in their marketing toolbox for getting their message out. There’s social media, online advertising, local radio, postcard mailers, and so on. But often these strategies are done in silos without any real integration, which can lead to missed sales opportunities.
It’s hard to beat the power of visuals when it comes to getting your message across in an engaging way. Studies have shown that internet readers pay closer attention to images carrying information than to plain text only.
You just received a sales email meant for electricians, but you’re an IT business, so you hit “delete” without reading more. That’s just one example of the problems with a non-segmented email list. Speaking to each subscriber’s distinct needs can make your emails and newsletters a more successful sales tool.
When sales funnels are done right, they can mean a smooth transition from leads to customers through your sales pipeline. But if they’re disjointed without any type of master plan, it can mean lost deals and marketing efforts that don’t seem to bring the results you want.